Privacy Policy

 

INFORMATION ON THE PROTECTION OF PERSONAL DATA

The first step is Electronic Commerce and Accessory San. Ltd. Sti. We attach great importance to ensuring the security of your personal information that you have transmitted to us through our website and other means. We would like to inform you about a number of definitions specified within the scope of the "Personal Data Protection Law" No. 6698:

Personal data: Any information relating to an identified or identifiable natural person

Processing of personal data: Obtaining, recording, storing, preserving, changing, rearranging, disclosing, transferring, taking over, making available, classifying or preventing the use of personal data by fully or partially automatic or non-automatic means, provided that it is a part of any data recording system

Data processor: The natural or legal person who processes personal data on behalf of the data controller based on the authorization given by him

Data recording system: A recording system in which personal data is structured and processed according to certain criteria

Data controller: The  natural or legal person who determines the purposes and means of processing personal data and is responsible for the establishment and management of the data recording system

  1. Protection of Personal Data and the Purpose of the Consent Text and the Position of Our Company as the Data Controller:

Our shopping site has the title of "data controller" within the scope of the Personal Data Protection Law No. 6698 ("Law") in terms of personal data related to customers, and with this Personal Data Protection and Consent Text, it is aimed to enlighten the customers about the personal data processing activities carried out by our shopping site in accordance with the said Law and to obtain their explicit consent for the situations specified in Article 3 below.

  1. Personal Data to be Processed with the Explicit Consent of Customers and Processing Purposes:

In the following cases where the personal data processing conditions in Articles 5/2 and 6/3 of the Law cannot be met, the explicit consent of the customers must be obtained in order for personal data to be processed by our shopping site.

  1. Purpose of Processing Personal Data of Customers:

Personal data of customers are processed within the framework of the personal data processing conditions and purposes specified below and in Articles 5 and 6 of the Law. Personal data of customers;

- Carrying out the necessary work by the business units in order to benefit the relevant people from the products and services offered by our shopping site and carrying out the relevant business processes,

- Carrying out the necessary work by the relevant business units in order to carry out the commercial activities carried out by our shopping site and carrying out the related business processes,

- Planning and execution of the commercial and/or business strategies of our shopping site,

- Planning and executing the activities necessary to ensure the legal, technical and commercial-occupational safety of the relevant persons who have a business relationship with our shopping site, and to recommend and promote the products and services offered by us to the relevant persons by customizing them according to the tastes, usage habits and needs of the relevant persons,

- Establishment of possible rights and receivables claims of the relevant parties

- Providing information to authorized institutions based on legislation

- Creation and follow-up of visitor records

- To ensure the fulfillment of obligations within the scope of the Law on the Protection of the Consumer, the Law on the Regulation of Retail Trade and other legal regulations by our Company and on behalf of our Company through our branches, call center, affiliates or through our websites and social media pages or through all kinds of channels, including but not limited to these,

- To be able to provide better service to customers, to provide and present various advantages, to provide information about sales, marketing, information, promotions, to provide information about campaigns and conditions, to conduct surveys, customer satisfaction surveys, to speed up your purchases, to receive and deliver your orders,

- Creating campaigns for customers, cross-selling, determining the target audience,

- Carrying out activities to increase the user experience by following customer movements, improving the operation of the website and mobile application of our shopping site and personalizing it according to customer needs, direct and indirect marketing, conducting personalized marketing and remarketing activities, conducting personalized segmentation, targeting, analysis and internal reporting activities, market research,

- Planning and executing the sales and marketing processes of the products and/or services of our shopping site, including the planning and execution of customer satisfaction activities and the planning and execution of customer relationship management processes, the planning and execution of the processes of creating and/or increasing loyalty to the products and/or services offered by our shopping site, and this Personal Data It can be shared with the parties specified in the Protection Text.

- Our Shopping Site; For the purpose of online behavioral advertising and marketing, even if the user who comes to the site is not a member, it has the right to associate the behavior of the user on the site with a cookie in the browser and to define remarketing lists based on metrics such as the number of pages viewed, the duration of the visit and the number of target completions. That user can then be shown targeted advertising content based on the users' interests on the site or on other sites in the Display Network. During the redirection of Google AFS advertisements to our Shopping Site, Google may place cookies on users' browsers or read the cookies contained in them or use web beacons to collect information.

  1. Transfer of Personal Data of Customers:

Personal data of customers, carrying out the necessary work by the business units to benefit the relevant persons from the products and services offered by our shopping site and carrying out the relevant business processes, carrying out the necessary work by the relevant business units for the realization of the commercial activities carried out by our shopping site and carrying out the related business processes, planning and executing the commercial and/or business strategies of our shopping site,  Within the framework of the personal data processing conditions and purposes specified in Articles 8 and 9 of the Law, including the planning and execution of the activities necessary for the legal, technical and commercial-occupational security of our shopping site and the relevant persons who have a business relationship with our shopping site, and the recommendation and promotion of the products and services offered by our shopping site to the relevant persons by customizing them according to the tastes, usage habits and needs of the relevant persons, the Company It can be shared with our officials, affiliates, business partners, suppliers, shareholders, legally authorized public institutions and organizations and private institutions.

The User's Name and Contact Information may be shared with payment institutions for the purpose of identity verification in accordance with the framework agreement of the payment institution to be approved at the payment stage and in accordance with the Regulation on Measures for the Prevention of Laundering Proceeds of Crime and Financing of Terrorism published in the Official Gazette dated January 9, 2008 and numbered 26751.

Our Shopping Site may transfer personal data to third parties in the country as well as abroad, provided that the conditions stipulated in the Law No. 6698 are met, within the scope of the above-mentioned purposes.

  1. Method of Collecting Personal Data and Legal Reason:

Personal data is collected electronically from customers. Personal data collected for the above-mentioned legal reasons can be processed and transferred for the purposes specified in Articles 5 and 6 of the Law and this Personal Data Protection Text.

  1. Retention Periods of Personal Data

If stipulated in the relevant laws and regulations, our Shopping Site stores personal data for the period specified in these legislations.

If a period of time is not regulated in the legislation regarding how long personal data should be stored, Personal Data is processed for the period that requires it to be processed in accordance with the practices and commercial life practices of our shopping site, depending on the activity carried out while processing that data, and then it is deleted, destroyed or anonymized.

The purpose of processing personal data has ended; If the storage periods determined by the relevant legislation and our shopping site have come to an end; Personal data can only be stored for the purpose of constituting evidence in possible legal disputes or asserting the relevant right related to personal data or establishing a defense. In the establishment of the periods here, the statute of limitations for asserting the aforementioned right and the retention periods are determined based on the examples in the requests made to our shopping site on the same issues before, despite the expiry of the statute of limitations. In this case, the stored personal data is not accessed for any other purpose and access to the relevant personal data is provided only when it is required to be used in the relevant legal dispute. Here, too, after the expiry of the aforementioned period, personal data is deleted, destroyed or anonymized.

  1. Rights of Customers as Personal Data Owners:

Pursuant to Article 11 of the Law, data owners; (i) to learn whether personal data about them are processed, (ii) to request information if their personal data has been processed, (iii) to learn the purpose of processing personal data and whether they are used in accordance with their purpose, (iv) to know the third parties to whom personal data is transferred in the country or abroad, (v) to request correction of personal data in case of incomplete or incorrect processing, and to the third parties to whom the personal data is transferred to be notified, (vi) To request the deletion or destruction of personal data in the event that the reasons requiring its processing disappear, although it has been processed in accordance with the provisions of the Law and other relevant laws, and to request the notification of the transaction made within this scope to the third parties to whom the personal data has been transferred, (vii) to object to the emergence of a result against the person himself by analyzing the processed data exclusively through automated systems, and (viii) personal In case of damage due to unlawful processing of data, it has the right to demand the compensation of the damage.

Requests regarding the use of these rights can be submitted by our personal data owners by our Shopping Site through the methods specified in the Law No. 6698. Our shopping site will evaluate these requests and finalize them within 30 days.

Regarding the issues on this form, there may be changes in line with legal and technological developments.

COOKIE POLICY

Our company can obtain information about the users who visit our store and the users' use of the website by using a technical communication file (Cookie-Cookie). These technical communication files are small text files that a website sends to the user's browser to be stored in the main memory. The technical communication file facilitates the use of the Internet by storing status and preferences about the site.

Technical communication file,

- To improve the services offered by increasing the functionality and performance of the website,

- To obtain statistical information such as how many people visit the site, for what purpose, how many times a person visits the site, how long he stays on the site, and so on, and

- It helps to generate advertisements and content dynamically from user pages specially designed for users. The technical communication file does not receive data or any other personal information in the main memory or from your e-mail.

Most of the browsers are initially designed to accept the technical communication file, but users can change the settings so that the technical communication file does not arrive or a warning is given when the technical communication file is sent.

- Session Cookies: Session cookies are temporary cookies that are used during our visitors' visit to the Website and are deleted after the browser is closed. The main purpose of using such cookies is to ensure the proper functioning of the Website during your visit. For example; It allows you to fill out online forms consisting of more than one page.

- Persistent Cookies: Persistent cookies are types of cookies used to increase the functionality of the Website and to provide a faster and better service to our visitors. These types of cookies are used to remember your preferences and are stored on your device through browsers. Some types of persistent cookies; It can be used to provide you with special suggestions, taking into account issues such as your purpose of using the Website. Thanks to persistent cookies, if you visit our Website again with the same device, it is checked whether there is a cookie created by our Website on your device, and if there is, it is understood that you have visited the site before and the content to be sent to you is determined accordingly, thus providing you with a better service.

- Verification Cookies: If visitors log in to the website using their passwords, such cookies determine that the visitor is a site user on each page he visits on the website, and the user is prevented from re-entering his password on each page.

- Analytical Cookies: These  are cookies that enable the production of analytical results such as the number of visitors to the website, the detection of pages viewed on the website, website visiting hours, and website page scrolling movements with analytical cookies.

Our company may change the provisions of this "Privacy Policy" at any time by publishing it on the site or by sending e-mails to users or by publishing it on its site. If the provisions of the Privacy Policy change, they will take effect on the date of publication.